
While we frequently read about carbon offsets, carbon insets are less commonly known. Carbon offsets, as we understand, are tradable “rights” or certificates linked to activities that reduce the amount of carbon dioxide (CO2) in the atmosphere. By purchasing these certificates, an individual or organisation can support projects that address climate change instead of decreasing their own carbon emissions.
Carbon insets are pretty similar to carbon offsets, with one significant difference – here, a company reduces or removes carbon emissions within its own value chain, rather than offsetting them through unrelated external projects.
Some examples of carbon insetting are:
L’Oréal collaborates with shea butter suppliers in Burkina Faso to restore local ecosystems and enhance agricultural practices — directly lowering emissions in its sourcing regions.
Ben & Jerry’s collaborates with dairy farmers in its supply chain to implement regenerative farming practices that reduce methane emissions from cows and sequester carbon in soil.
Insetting is often seen in industries such as coffee, cocoa, dairy, fashion, and cosmetics, where natural resources and farming play a central role.
While carbon offsetting is often associated with the risk of greenwashing, carbon insetting offers a good opportunity to reduce scope 3 emissions. Insetting, being part of a company’s value chain linked to producing countries, makes it easier to align with a country’s NDCs (Nationally Determined Contributions). Insetting encourages companies to focus on areas such as regenerative agriculture, renewable energy, and ecosystem restoration.
There is a need to shift from offsetting to insetting to promote a more integrated climate action. Carbon offsets will still be relevant for residual emissions.


